Bobby Herrera is the author of The Gift of Struggle, a book about leadership and the life-changing lessons we learn through our struggles. He is also the cofounder and president of Populus Group. With a passion for building strong culture and communities through trust and storytelling, his leadership style is about empowerment, connections, and ensuring everyone has the opportunity to succeed.
Bobby grew up in a big family with parents who immigrated to America without much. While this is not an uncommon story, the leadership style and company culture that it inspired is. The belief that everyone deserves the opportunity to succeed is at the core of Bobby’s philosophy in business and in life.
Everyone has struggles, and business leaders are no exception. Bobby’s passion is to help others understand how their individual struggles can help them connect with their communities, and inspiring others is what will ultimately transform their leadership style.
Bobby is a proud Army veteran and currently lives in Portland, Oregon.
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Ordering books to complement an event is not only a great way to support the author, it also personalizes the experience for attendees, providing them a valuable takeaway to dive into the author's content and expand their understanding of the author's message. We love BookPal's philosophy that books have the uniquely transformative power to motivate people and organizations to connect, learn, and grow. It is a shared love of books that drives our organizations to ensure we make the process of adding books to any event a seamless experience.
Order books for your event or organization.
Whether you need 25 copies for your team or 1,000 books sent to various offices and individual recipients, BookPal makes it easy.
Orders can be arranged through your GMA Associate or by reaching out to BookPal at 866.522.6657 or sales@bookpal.com.
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