Evan LaPointe

Evan’s career has spanned product, sales, marketing, and analytics. Evan has been a consistent inventor of businesses and products over that career, having a hand in inventing digital marketing attribution, designing key products for Google and Adobe, earning multiple patents, and leading teams that run circles around their competition. Evan was also the inventor of Satellite, the fourth-largest analytics-based technology on the internet, which was acquired by Adobe in 2013. After the acquisition, Evan led the charge to establish clearer long-range product strategy and organizational alignment for the Experience Cloud, within Adobe’s high-growth, multibillion-dollar business. Prior to building Satellite, Evan merged his first startup Marketing Alpha with Search Discovery, founding its analytics practice. Today that practice is the largest and fastest-growing independently-held digital analytics-services business in the United States, on the Inc. 5,000 for four consecutive years. In the last fifteen years, his businesses have helped over 300 organizations—including Microsoft, Apple, Verizon, Delta, Goldman Sachs, and more—revolutionize their ability to use data, create products and experiences, reach and engage audiences, and also build teams that run circles around their competition.

Evan founded CORE out of necessity. He noticed that most companies, including his own competitors, were unable to adopt new skills and habits like human-centered design, data-driven decision making, high-end analytics, and customer centricity because of unresolved issues that lie deeper in the business. While each business is unique, what has never changed is the reality of human psychology, group dynamics, and culture. What CORE brings to market is a new and unprecedented set of tools to observe, measure, and optimize these deeper realities, allowing businesses to become highly intentional and scientific about how to maximize the chances of success in quite literally everything they do.

Outside of work, Evan is a golf addict, a multi-instrumentalist, a collector of vinyl, an Airstreamer, and a voracious reader with a personal mission to clear the way for amazing people to do amazing things.